Young business professionals meeting around a table for discussion

strategy guide

BUS-485

Whether you aspire to be an entrepreneur, a consultant, or a top executive, this introduction to the Strategy Guide is designed to introduce you to the basic concepts used in business strategy, equipping you with the vision to think big and the tools to make those visions a reality.

Young business professionals meeting around a table for discussion
Business team meeting to go over documents laid out on the table

Topic 1

Introduction to Strategy and Strategic Management

Business team meeting to go over documents laid out on the table
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Topic 2

The Competitive Environment: Scanning and Analysis

Two business professionals looking on the same tablet
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Topic 3

Business-Level Strategy and Competitive Dynamics

Business professionals meeting at a table to discuss process development
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Topic 4

Corporate-Level Strategy

Senior C suite leadership coming together around a table for a meeting
Individuals running numbers for business proposals

Topic 5

Strategic Alternatives - Mergers and Acquisitions (M&A) and International

Individuals running numbers for business proposals
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Topic 6

Strategic Leadership and Governance

Team leader meeting with an employee to discuss skills development
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Topic 7

Effective Business Communications

Young business professional giving a presentation in front of a digital screen presenting to multiple people
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resource

Mega Moments

People meeting around a laptop to showcase information to one another